Snapchat looks to maintain its own friendships — with devs – TechCrunch

augmented reality, bitstrips, Developer, Extra Crunch, Facebook, Instagram, lens studio, Market Analysis, Media, Snap, Snapchat, Social, social media, TencentLeave a comment

[ad_1] Over the past few years, Snapchat has been building up an increasingly complex weave of partnerships. They have their advertising partners that power the vast majority of their monetization efforts. They have app developers on Snap Kit that they are also selling new features like CameraKit and Minis too. They’re bringing game developers on…

Snapchat ex-employees say past editorial practices were racially biased

Black Lives Matter, Diversity, Racism, Snapchat, TechLeave a comment

[ad_1] Last week, Snap for standing up for Black Lives Matter. But former employees on the content team told Mashable the company didn’t always embrace the fight for racial justice so vehemently. One claimed their manager said a Men’s Fashion Week story featured too many black faces. Another said their editors thought stories on black…

General Atlantic to invest $870M in India’s Reliance Jio Platforms – TechCrunch

Airbnb, Ant Financial, Asia, BillDesk, bytedance, Facebook, Funding, general atlantic, india, Mukesh Ambani, nobroker, reliance, reliance industries, reliance jio, retail store, silver lake, Snapchat, TC, Uber, vista equity partnersLeave a comment

[ad_1] Mukesh Ambani’s Jio Platforms has agreed to sell its 1.34% stake to General Atlantic, the latest in a series of deals the top Indian telecom operator has secured in recent weeks. On Sunday, New York-headquartered private equity firm General Atlantic said it would invest $870 million in the Indian telecom operator, a subsidiary of…

Coronavirus could push consumers away from influencers and toward streaming TV – TechCrunch

Column, coronavirus, COVID-19, Disney, Extra Crunch, HBO, Influencer Marketing, Instagram, Market Analysis, Marketing, Media, Opinion, Snapchat, Social, social media, social media influencers, social media platforms, Streaming ServicesLeave a comment

[ad_1] Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV. These significant…