Snapchat looks to maintain its own friendships — with devs – TechCrunch

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[ad_1] Over the past few years, Snapchat has been building up an increasingly complex weave of partnerships. They have their advertising partners that power the vast majority of their monetization efforts. They have app developers on Snap Kit that they are also selling new features like CameraKit and Minis too. They’re bringing game developers on…

General Atlantic to invest $870M in India’s Reliance Jio Platforms – TechCrunch

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[ad_1] Mukesh Ambani’s Jio Platforms has agreed to sell its 1.34% stake to General Atlantic, the latest in a series of deals the top Indian telecom operator has secured in recent weeks. On Sunday, New York-headquartered private equity firm General Atlantic said it would invest $870 million in the Indian telecom operator, a subsidiary of…

Coronavirus could push consumers away from influencers and toward streaming TV – TechCrunch

Column, coronavirus, COVID-19, Disney, Extra Crunch, HBO, Influencer Marketing, Instagram, Market Analysis, Marketing, Media, Opinion, Snapchat, Social, social media, social media influencers, social media platforms, Streaming Services

[ad_1] Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV. These significant…