WarnerMedia tries to simplify HBO branding by sunsetting HBO Go and renaming HBO Now – TechCrunch

[ad_1] WarnerMedia is hoping to make things simpler for anyone wondering whether to get HBO Max, HBO Go or HBO Now. Back in simpler times, there were only two HBO streaming apps — Go for cable subscribers, and Now for viewers who wanted a standalone streaming subscription. Then the company launched launched HBO Max last…

HBO’s ‘I Know This Much Is True’ allows Mark Ruffalo to shine: Review

[ad_1] The story of Dominick and Thomas Birdsey is unimaginably tragic.  Written by Wally Lamb, I Know This Much Is True takes 900 pages to deliver blow after devastating blow in its Dickensian tale of twin brothers grappling with their shared past and uncertain future. It’s a remarkably painful read that left yours truly blinking…

Coronavirus could push consumers away from influencers and toward streaming TV – TechCrunch

[ad_1] Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV. These significant…

HBO Max debuts on May 27th with 10,000 hours of content, including a handful of originals – TechCrunch

[ad_1] AT&T’s WarnerMedia announced last fall its plan was to launch the new streaming service HBO Max in May 2020 for $14.99 per month. Today, we have a solid launch date: May 27th. AT&T has also now revealed its initial programming slate for the new direct-to-consumer service, which includes over 10,000 hours of premium content…