In conversation with Sasha Astafyeva, Atomico’s new consumer-focused investment partner – TechCrunch

[ad_1] European VC firm Atomico announced this week that it has hired Sasha Astafyeva as a new investment partner. Astafyeva previously spent three years as a principal at Felix Capital . In her new role, she’ll lead “sourcing, due diligence, and management” of consumer tech companies, according to a company statement. Originally from Ukraine, Astafyeva…

Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures – TechCrunch

[ad_1] In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and in recent years tech companies like Datorama and Funnel.io, SuperMetrics and Adverity have appeared…

YFood gulps down $16M to build out its meal-in-a-bottle and snack bar business – TechCrunch

[ad_1] As people move into months of sheltering in place, many are doubling down on cooking at home. But not everyone is always happy about it. Today, a company that makes products that can help them bypass at least some of that effort but still eat nutritiously is announcing a fundraising to continue growing its…