Demandbase acquires Engagio to bring consolidation and ‘clarity’ to B2B marketing – TechCrunch

[ad_1] Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate their outreach to specific, high-value accounts. Engagio co-founder and CEO Jon Miller (who previously co-founded Marketo) told me, “Most people who aren’t super close to the category would have…