Paul L. Vasquez, the man behind the “double rainbow” video died Saturday aged 57.,
His famous “double rainbow” video is one of the earliest examples of viral video fame. Double rainbows aren’t all that uncommon, but Vasquez’s reaction — shot outside California’s Yosemite National Park — was what transformed the video into a must-watch. Funny, obviously, but also incredibly heart-warming and earnest: “double rainbow all the way!” To this day it’s the first thing I think of when I see a vivid rainbow in the sky. I suspect most people who grew up on the internet feel the same way.
Five years ago CNN did a “Where is he now” story on Vasquez, he compared his double rainbow moment to a “religious experience”. In the wake of his online fame he appeared on Jimmy Kimmel, and even did an ad for Microsoft.
He’s survived by two adult children, a son and a daughter.