Short-form video streaming app Quibi has hit 1.7 million downloads in its first week, in response to the firm’s boss Meg Whitman.
The app, which streams clips 10 minutes or shorter, launched on 6 April.
Quibi is barely out there on smartphones and tablets, however the agency stated it’s accelerating plans to permit the app to play on TVs too.
Ms Whitman stated in an interview with CNBC that she did not imagine the launch had been damage by coronavirus pandemic.
“It seems folks have in-between moments at house,” stated Ms Whitman, who was previously chief government of HP and sits on the board of Dropbox. “We do not really assume it damage us.”
Some analysts had predicted Quibi would discover it troublesome to draw customers due to the coronavirus lockdown. With so many individuals caught at house, it was anticipated viewers would like longer movies that could possibly be watched on bigger gadgets.
Quibi’s “fast chunk” movies had been marketed as being supreme for brief breaks or commuting.
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The app’s exhibits are 10 minutes or shorter and films are damaged into segments. Viewers are supposed to watch the exhibits on their cellphones, and a characteristic referred to as Turnstile permits the video to remain full display in each portrait or panorama.
But the firm is planning to fast-track a program to make Quibi movies watchable on bigger gadgets – one thing that can make it simpler for teams to view exhibits collectively.
Quibi launched its providers with a 90-day free trial, which means none of the practically two million customers has paid for the app but.
In the US and Canada, Quibi is providing an ad-supported model of the app for $4.99 (£3.99) and an ad-free model for $7.99.
And whereas the firm initially stated it could not enter different markets till later in the yr, an ad-free model has been made out there in nations together with the UK and Germany.
Ms Whitman stated the common Quibi viewer thus far was in their early 30s.
The variety of subscribers is barely greater than the 1.5 million that analysts had predicted. But that determine continues to be far smaller than the 10 million signups competitor Disney+ reported receiving on its first day.
Ms Whitman and Quibi’s founder Jeffrey Katzenberg have stated they need the app to compete with TV and film streaming providers like Disney Plus and Netflix and social media video platforms like YouTube and Tiktok.