Pizza Hut this morning introduced plans to pilot Zume’s signature spherical pizza packing containers. Testing for now will probably be extraordinarily restricted — in truth, it’s solely occurring at a single location in Phoenix, Ariz.
The packing containers are one in all plenty of totally different applied sciences being pushed by the SF Bay startup. In reality, my recent conversation with Zume CEO Alex Garden rapidly turned to the topic of pizza packing containers.
“We did web searches for 2 weeks looking for packaging corporations that made totally different pizza packing containers and there actually wasn’t very a lot on the market, they’re virtually all made by a small choose group of corporations that simply repeat the identical concepts time and again,” he instructed me again in September. “So I stated, wow that’s actually bizarre. Okay, properly, let’s simply, we’re a startup, nobody can inform us what the principles are. Why don’t we simply get a white board and draw what a cool pizza field could be.”
Which is honest sufficient, I suppose. And positively there’s quite a bit to be stated for a product that’s designed to be compostable, ought to it will definitely be adopted by an enormous chain with the size of a Pizza Hut. For now, nevertheless, it appears the piloting is fairly restricted in each time and scope. The identical location may also be used to check a restricted version plant-based sausage topping by MorningStar.
Maybe both or each will transfer past this restricted publicity push. Definitely sustainable plant merchandise and suitable packaging are steps in the correct path. It’s additionally one other high-profile partnership for Zume, which lately introduced that will probably be licensing its meals truck expertise to the admittedly smaller-scale &Pizza chain.