On the heels of getting the FCC’s proposal to merge with Dash, T-Cell introduced a plan to associate with Jeffrey Katzenberg’s cellular streaming service, Quibi. In line with statements provided to the LA Times, and confirmed by Variety, Quibi CEO Meg Whitman particularly known as out T-Cell’s “spectacular 5G highway map” as a superb match for the soon-to-launch streaming service.
The partnership will give T-Mobile’s 83.1 million clients entry to Quibi’s premium content material, however no particulars as to how it will be bundled into the service’s plans are at the moment accessible. It’s potential that Quibi will both be supplied at a reduction for T-Cell customers, or it could possibly be accessible as an add-on or accessible with a particular bundle deal.
The deal will current a brand new competitor to AT&T’s streaming companies, AT&T TV Now (beforehand DirecTV Now) and low-cost WatchTV, in addition to its upcoming premium service, HBO Max. Verizon (TechCrunch’s mother or father firm) additionally dabbled with cellular streaming with go90, however that service was shut down final yr after failing to achieve adoption.
The information of the T-Cell deal comes on the heels of a sequence of rapid-fire bulletins concerning the reveals and celebs who will likely be contributing to Quibi, which can present a range of programming, together with news, life-style, comedy, drama, horror, actuality, motion and extra. And all is damaged up into shorter-form bits — or “fast bites,” therefore the service’s identify.
As for the programming, Quibi has introduced in massive names like Sam Raimi, Guillermo del Toro, Antoine Fuqua and producer Jason Blum, Liam Hemsworth, Lorne Michaels, Steven Speilberg, Tyra Banks, Idris Elba, Trevor Noah, Queen Latifah, Sophie Turner and others.
“Quibi will ship premium video content material for millennials on a expertise platform that’s constructed completely for cellular, so a telecommunications associate like T-Cell, with their broad protection at present and spectacular 5G highway map, is the proper match,” Quibi chief govt Meg Whitman mentioned in an announcement run by the LA Instances.
“Quibi is main the best way on how video content material is made and skilled in a mobile-first world,” mentioned Mike Sievert, president and chief working officer of T-Cell. “That’s why our partnership makes good sense — two mobile-centric disrupters coming collectively to provide clients one thing new and noteworthy.”
Phrases of the deal weren’t disclosed.
The businesses confirmed the information to TechCrunch, following the L.A. Instances report.