Hulu this summer time finally brought back 4K content to its service, after abruptly eradicating it in 2018 whereas it centered on different priorities. Initially, its 4K content material was solely accessible on Apple TV 4K and Chromecast Extremely. Right this moment, Hulu says it’s accessible on Xbox One units, with help for Amazon Fireplace TV and LG WebOS within the works. Extra units may also be supported quickly, the corporate notes.
The streaming service had by no means actually prioritized 4K content material, having first rolled out help in December 2016 — years after rivals Netflix and Amazon Prime Video had done the same. Its lineup was additionally pretty minimal on the time, with 20 James Bond movies and a handful of Hulu Originals. After which it was pulled.
Right this moment, Hulu’s 4K lineup is once more centered largely on its unique programming, together with exhibits like The Handmaid’s Story, The First, Fortress Rock, Catch-22, and others. The company’s FAQ says most of its originals can be found in 4K Extremely HD, and stream at 16 Mbps.
Netflix, by comparability, has a much larger library, thanks partially to its extra sizable funding in unique programming, which it has more and more shot in 4K over the past few years. Amazon Prime Video additionally consists of its personal originals in 4K and round 50 different licensed movies.
Nevertheless, entry to Netflix’s 4K library requires its costlier ($15.99/mo) Premium plan. Accessing Hulu’s 4K library doesn’t require an improve.
There are many different methods to get to 4K content material, together with by way of iTunes and Google Play Films & TV — the latter which started offering 4K content for buy again in 2016. Roku additionally dedicates a bit to 4K content material inside its essential navigation. Apple TV+ originals may also be accessible in 4K HDR and Dolby Atmos, when it launches in November. Disney+ is also promising 4K at no further value. And there’s 4K content material accessible on Vudu, YouTube, FandangoNow, fuboTv, and others.
Hulu’s lack of consideration to 4K hasn’t stalled its progress, nevertheless, as most shoppers don’t contemplate 4K availability as a cause to not subscribe. The truth is, Hulu’s subscriber progress within the U.S. has been steadily climbing, reaching 28 million earlier this yr, up 12% from the top of 2018. And with a Disney+ bundle deal now within the works, Hulu is about to develop even sooner within the close to future.