Pinterest is the newest tech firm to introduce a “Lite” model of its cellular software to fulfill the wants of customers in rising markets. With Pinterest Lite, launched on Monday, customers will profit from a quicker obtain and an app that takes up much less space for storing on their cellular machine, the corporate says.
Pinterest beforehand supplied a Pinterest Lite app on Google Play, however this app was pulled a yr in the past, in keeping with data from App Annie.
The brand new Pinterest Lite app is definitely Pinterest’s Progressive Net App (PWA) that’s been made out there to Google Play customers as a obtain, the corporate tells TechCrunch.
It is a venture that’s been underway for a while, in keeping with a post final yr on Pinterest’s Engineering weblog. There, the corporate acknowledged that its cellular net expertise had been “horrible” and in want of an replace.
In July 2017, Pinterest shaped a group to rewrite the cellular net app from scratch as a PWA. It stated this is able to provide a greater expertise for folks in low-bandwidth environments and on restricted knowledge plans.
The Pinterest Lite cellular app is out there right this moment to Android customers in Peru, Argentina, Colombia, Chile and Mexico, and clocks in at a tiny 1.four MB. The principle Pinterest app’s measurement varies by machine on Android, however is considerably bigger. On iOS, it’s 143.1 MB, for comparability’s sake.
“The purpose is to convey Pinterest to everybody all over the world to allow them to uncover inspiration associated to their pursuits wherever they is likely to be,” a Pinterest spokesperson stated, when reached for remark concerning the Pinterest Lite launch.
Pinterest is now considered one of many high publishers who provide a “Lite” model of their flagship apps.
Google has a full suite of light-weight “Go”-branded apps, like Google Go, Gmail Go, Information Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s additionally Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, TikTok Lite, Skype Lite and LINE Lite, to call a number of others. Tinder had also said earlier this yr it was engaged on a Tinder Lite app to raised serve the Indian market. That app quietly launched over the summer time.
Providing a Lite app is a baseline requirement nowadays for competing in rising markets.
Pinterest, particularly, has been working to broaden its international footprint, and lately reported worldwide income was up 199%, to $24 million in Q2, and worldwide month-to-month customers had been up 38% to 215 million, out of a complete of 300 million customers. Nevertheless, the U.S. continues to drive the vast majority of Pinterest’s income, contributing $153 million of the entire $261 million reported in Q2.
Picture credit score: Pinterest